Weight Loss Lie #6

Weight Loss Lie #6:

:: Losing fat can be accomplished without hard work ::

One of my favorite motivational speakers is Brian Tracy, who is one of the world's top experts on success psychology and personal achievement.

I recently attended a seminar Brian held here in New York City. One part of his talk really grabbed my attention, and I'd like to share it with you because it could profoundly affect whether you succeed or fail in your body transformation goals...

Brian said that there are two diseases running rampant across America and much of the industrialized world today. If you had to guess, which two do you think they are? Cancer? Diabetes? Heart Disease? Osteoporosis? Obesity?

Nope. None of the above. In fact, they're not even physical diseases - they are mental diseases.
The first mental disease, according to Tracy, is called something-for-nothing disease.

Something for nothing disease is contracted by people who believe they can take more out than what they put in. These are the people who want all the rewards without paying full price, or as Brian put it, "They want to go through the revolving door of life on someone else's push."

Quick fix disease is the second of the mental diseases. According to Brian, this disease is contracted by people who always want a quick way to reach their goals.

They search for instant cures to solve problems that may have taken months or even years to develop. They seek short cuts to acquire key skills that actually take many months and years of hard work to master.

These diseases are not to be confused with the desire to constantly get better and search for more efficient ways to reach your goals (which is a positive trait). The "diseased" people are those trying to reach their goals faster than nature intended or without any effort (which is a negative trait).

Brian's New York City seminar was mostly filled with businesspeople and sales professionals, so he gave financial examples, such as: wanting to work fewer hours while earning moremoney, investing in get-rich-quick schemes, or buying lottery tickets.

However, I believe that quick fix and something for nothing disease are more rampant and insidious among people with fitness goals than any other group.

Health and fitness seekers with something for nothing disease think they can get twice the results in half the time. They want weight loss without dieting, fitness without exercise, and perfect health while eating, drinking and smoking whatever they want.

Those with quick fix disease want to take a pill, go to sleep, and wake up skinny. They are forever on a quest to bypass hard work and find short cuts to fitness goals that that normally take months or years to attain.

People afflicted by quick fix disease are suckers for the latest "exercise in a bottle," "fat burning cream," "diet pill," or "steroid replacement" scams. They impulsively buy miracle solutions on a whim, which they haven't researched and know nothing about.

Saddest of all, they often waste YEARS of their lives on a misguided quest for the holy grail of fitness, when they could have reached their goals with a better work ethic and a little bit of persistence.

People with these diseases are violating the most basic laws of the universe: Cause and effect, sowing and reaping, action and reaction. This is just as ridiculous as attempting to violate the law of gravity. Jump off a cliff, and you're going to plummet to the Earth below - 100% of the time.

Not only will you fail and hit bottom if you catch one or both of these diseases - the very act of seeking a quick fix or wanting something for nothing makes you a weaker person.

On the other hand, the act of setting a worthy goal for something you want and reaching it through determination, discipline and hard work changes the very fiber of your being and you become a stronger person, not just physically, but also mentally and emotionally.

It's been said you don't get what you want in life, you get what you earn. If you want success and achievement... If you want to lose weight, improve your health and transform your body, then set the goals and go for it!

But whatever you do, don't catch these two diseases. Shun the quick fix, avoid the free ride, work hard at, and earn it. You can have, do or be anything you want... you can have the body you want! Just pay the price and it's yours!

Losing fat and transforming your body is simple, but it's not easy. You gotta work at it. But if you're willing to put the work in, you will take out the rewards!

To find out how to successfully lose weight today... check out; www.businesswise.com.au/burnthefat/

Best Regards,
Lloyd Priddle B.Bus. GDM. CPA.
Business Development Specialist

Weight Loss Lie #5

Fat Loss Lie #5

:: Thermogenics and "fat burners" (including ephedrine and caffeine) are effective for long term fat loss ::

For the past 15 years or so, "thermogenic" fat burning pills made with ephedra and other herbal stimulants were the hottest weight Loss craze in history.

Even though they have since been outlawed and pulled off the market, new "thermogenic" products and "fat burning" pills have quickly taken their place.

Hundreds of millions of dollars are spent on these products every year and they are pushed so hard in the magazines that it almost makes you think you have to take them to get results.

Here are just a few actual advertising claims, taken word for word,from advertisements seen in well-known magazines:

"Proven to increase fat loss 1700%."

"Burn up to 613% more fat!"

"34 times more fat lost than control group."

"5 times more fat loss than exercise and diet alone."

Many people accept these claims at face value, but if you wereto examine them closely, you would find that "apples" are being compared to "oranges" and statistics are being taken out of context...

Did you know there's an infamous book called, "How to Lie With Statistics," written on this very topic? If you don't believe me, go to Amazon.com and see for yourself.

As Mark Twain said, "There are lies, damned lies, and statistics."

If any supplement really did burn 1700% more body fat, think about the impact that would have on the obesity situation today: There wouldn't be any overweight people left, right?

But with more diets and diet supplements available than ever before in history, there are now more overweight people than ever before in history. How do you explain this paradox?

Here is the truth behind "the diet pill lie"...

Some thermogenic supplements have science behind them - theycan work to some degree... however, none of them can work miracles.

Furthermore, since the ingredients ephedrine and caffeine are strong central nervous system stimulants, they also have many potential side effects and down sides.

"Jacking yourself up" on stimulants is NOT the healthy and natural (or permanent) way to fat loss.

Use caution if you use thermogenic products at all and never use them if you're sensitive to stimulants and/or have a history of heart disease, high blood pressure, thyroid disorders or any other medical problems. If you're not sure if ephedra or stimulant based products are safe for you, check with your doctor first.

What about non-simulant fat burners and "no-ephedra" formulas?Some of this new crop of dietpills that emerged after the ephedraban claim to "burn fat" by affecting insulin, thyroid or appetite.

Sounds good in theory, but so far, there's very little evidence that any of them are effective. Lots of hype, very little science.

Taking pills to lose weight is short term thinking. If there are benefits, they are minimal and they don't last.

You can't fix a problem like body fat by temporarily treating symptoms, you have to address the causes of the problem: poor nutrition and lack of exercise.

There is a better, healthier way, and my recommendations come from experience.

Years ago, as a novice bodybuilder, I used ephedrine and ephedra products and noticed a very strong stimulant effect which "boosted" my workout energy.

However, that was not real energy... it was "borrowed energy" and there was always a crash afterwards. What's borrowed must be paid back...what goes up must come down.

I also always believed that even thermogenic supplements with scientificsupport (such as the ephedrine, caffeine combination) were overrated as fat burners and underrated as stimulants.
This is probably why so many people got hooked on the stuff, and still search high and low to find it to this day, even after it has been "outlawed."

There's an interesting and ironic end to the story: Today, I STILL reach 4% body fat every time I compete - with no thermogenic or "fat burning" supplements whatsoever - just the right nutrition and training

I hear the same thing over and over again from my clients on theBurn The Fat program. They lose more fat than ever, often eating morethan they did before, while saving hundreds of dollars a month on pills they never needed in the first place.

By the way, did you know that proper food choices and food combinations are a better appetite suppressant than any drugor pill - without the side effects?

For example, lean proteins are not only highly thermogenic foods,(raising metabolic rate after a meal, during digestion), studieshave also proven that they are effective at blunting appetite.

By eating a serving of lean protein such as chicken, turkey, egg whites, tuna or lean red meat with every meal, at frequent intervals throughout the day, you stimulate your metabolism while decreasing hunger at the same time.

To Find Out More about how You can burn fat more effectijvley go to; www.businesswise.com.au/burnthefat/

Weight Loss Lie #4

Fat Loss Lie #4:

:: Meal replacement products, powders, drinks

and shakes help you to "burn" fat ::

You're probably familiar with the old dieting concept of;

"Drink a shake for breakfast, drink a shake for lunch andthen eat a sensible dinner."

This may be one of the worst things you could ever do to your body and your metabolism.

Here's why:

First of all, such a regimen will probably leave you severely deficient in calories, which will send your metabolism spiraling downward towards the starvation mode (not to mention that liquid protein dietscan be dangerous).

Second, many of these products are poorly formulated and loaded with junk such as refined sugar or corn syrup - which is the exact opposite of what you should eat on a fat loss program.

You would be shocked (even disgusted) if you looked at the "ingredients list" of some of these drinks and shakes that are actually being passed off as fat loss or health food.

Third, even if your calorie intake is set at the correct level to burn fat without metabolic slowdown, it's important to realize that even well formulated drinks, shakes or meal replacement products do NOT contain any fat-burning or muscle-building properties that you can obtain from regular food.

In fact, real food is far superior than any powder, drink or meal replacement product because of

the nutrients and fiber they contain and because of whole food's effect on metabolism.

The truth is that meal replacements are nothing more than "powdered food"(or "liquid food') and their primary benefit is simply convenience:

It's a challenge to eat frequently and to get enough high quality protein from whole foods, so quality protein powders or MRP's are useful when you're in a hurry and you don't have time to eat whole food, but they're not better than food.

With the one possible exception of post-workout nutrition during muscle-building programs, eating real food is better than drinking shakes because the human gastrointestinal system has evolved to expect and efficiently digest whole food, not powders or pills.

In fact, the process of digesting solid food every three hours actually increases your metabolic rate.

This scientifically-proven process is known as the "thermic effect of food" or "dietary thermogenesis" and you can find referencesto this phenomenon in any good nutrition textbook.

According to the text, "Sports And Exercise Nutrition" By Katch, Katch & McArdle, the thermic effect of food can be responsiblefor as much as 10% of your total daily energy expenditure.

Furthermore, they reveal that there are two components ofthe thermic effect - one is obligatory thermogenesis, which results from the energy required to digest absorb and assimilatefood nutrients.

The second is facultative thermogeneis, which results fromsympathetic nervous system activation from food ingestion andits stimulating effect on metabolism.

What this means is that powders and liquids fail to fully take advantage of the metabolic boost that comes from real food.

It may sound counter-intuitive, but you could say that you can "burn fat with food."

Imagine eating (the right kinds of food) is like stoking a furnaceto keep your house warm. If you don't keep throwing slow-burningfuel into your stove - at frequent intervals - the fire dwindles,the temperature drops and you freeze your butt off.

That's how your metabolism works.

Eating fat-burning foods in small, frequent meals is like throwing logs on a fire which turns up your metabolic "burn rate" and creates more "metabolic heat."

The fat burning solution is to use real, whole food as much aspossible, to eat small frequent meals throughout the day, and use the meal replacements and protein powders only for convenience.

Combine these these food strategies with exercise, and you will turnyour metabolism into a food incinerating, fat burning furnace!

You'll learn more about thermogenesis in the next installment of BIG FAT LIES, including the dark side of using "thermogenic"pills to elevate your metabolism artificially and unnaturally.

You can get more information on this subject of dietary thermogenesis (using food - not pills - to accelerate metabolic rate naturally), here...

http://www.businesswise.com.au/burnthefat/

Best Regards,
Lloyd Priddle B.Bus. GDM. CPA.
Business Development Specialist

Weight Loss Lie #3

Fat Loss Lie #3:

::: You can believe everything you read in the magazines :::

In general, you tend to trust what you see printed in the magazines, just as you tend to trust the information you hear on the evening news and read in the daily newspapers.

Why?

Because the news media and most magazines have mega-credibility.Most people automatically assume - consciously and unconsciously - that if it's in print or on the news, then it must be true.

However, the fitness and bodybuilding publishing industry have some dirty little secrets...

Just as much of the news we hear is "planted," much of the fitness and nutrition information we read in our favorite magazines is also planted and heavily biased.

Publishers realize that the vast majority of readers will believe almost anything if it's printed in a nationally-circulated magazine. As a result they created...

"The magazine / supplement company business model."

Today, most fitness magazine publishers not only depend on supplement company advertising revenue to stay in business, they actually OWN the supplement companies and use their magazines as the primary channel for promoting their products.

It didn't take long before the entire bodybuilding and fitness magazine industry realized that more moolah could be made selling supplements than selling advertising or subscriptions.

Here's another dirty little Secret they don't want you to know about:

Most people cannot sort out where the editorial ends and the advertising begins.... and that is by design.

Editorials are more believable than advertising (that's why they try to make supplement ads look so much like articles these days).

Did you ever notice how many magazine articles are about the latest, greatest "breakthroughs" in supplements? These "articles" aren't really articles at all; they're nothing more than advertisements in disguise... with an 800 number for easy ordering at the end... (how convenient.)

Even if a magazine doesn't have a vested interest in a supplement line, you still can't count on them to reveal the whole truth to you. A full page ad in a high circulation national fitness magazine can cost tens of thousands of dollars, so the publishers don't want to write editorials that will upset, offend or contradict the advertisers.

It's clearly in the magazine's best interest to promote supplements like crazy, and stay in bed with the supplement companies, regardless of whether the products work or not, because the more supplements that are sold, the more the supplement companies will advertise. The more they advertise, the more the supplements sell, and on and on the cycle goes.

It may seem blatantly obvious to you that magazines are "pushing" supplements, or you may have simply suspected it.

However, you would be stunned at how many people - especially beginners - believe every word they read in the "muscle mags" and buy hundreds or thousands of dollars worth of useless "muscle-building" or "fat burning" pills, powders and drinks as a result.

Many people ask me why I became an online publisher rather than starting my own printed magazine.

By publishing websites, newsletters and e-books online, I am not handcuffed by the censorship and hidden agendas of the fitness magazine industry.

I do not sell supplements and I do not accept money to endorse them, so I'm not at the mercy of the "magazine / supplement company"business model and I can call it like I see it and tell you the way it really is.

In the next installment of BIG FAT LIES you'll learn more about this subject when I reveal the truth about protein shakes, powders, dietDrinks, and meal replacement products (MRP's)...

Do they really help you burn fat? Look for part 4 soon to find out!

www.businesswise.com.au/burnthefat/

Best Regards,
Lloyd Priddle B.Bus. GDM. CPA.
Business Development Specialist

Weight Loss Lie #2

Weight Loss Lie #2

~ The Only Way to Really get Thin is to "Starve" Yourself ~

In this lesson, you will learn the physiological reasons why very low calorie diets simply cannot work in the long term and why they are only quick fixes that lead to rebound weight gain.

There's no way around the fact that you must reduce calories in order to burn fat. Energy balance and thermodynamics dictate that you have to burn more than you take in for fat loss to occur.

However, most popular diet programs are too low in calories. Many border on starvation: 1200 calories, 1000 calories, even 800 calories or less.

Have you been cutting your calories too low, desperately trying to lose more weight?

If so, you may actually be slowing down your metabolism and decreasing your fat burning hormones!

Your fat cells begin to release less of the hormone leptin, which is the signal that tells your brain you are well fed and not starving.

This in turn triggers a cascade of other hormonal, enzymatic and metabolic events including a decrease in thyroid output (the "metabolism-regulating hormone") and a dramatic increase in appetite.

It's hormonally, metabolically and physiologically impossible to achieve permanent fat loss by starving yourself. In fact, very low calorie diets can actually make you fatter in the long run.
Very low calorie diets not only slow your metabolism so you burn fewer calories, they are also much more likely to cause muscle loss.

If you lose muscle tissue, your weight loss will become even harder and any increase in calories that follows will cause immediate fat gain.

This "rebound effect" is almost inevitable because no one can stay on low calories (with a raging appetite and irresistble cravings) forever.

Carefully look at the calorie recommendations of any diet program before you start it. You'll probably discover that in most cases, you are required to slash your calories to "starvation" levels (1200 or less for women, 1800 or less for men).

Any program that's extremely low in calories will work in the beginning - but it will never work for long.

You see, the human body is very "smart" - it always strives to maintain a perfect state of equilibrium:

Metabolism, body temperature, blood sugar, hormone levels, acid-alkaline balance and every other system in the body, are all regulated within a narrow range that your body finds safe and comfortable and body fat is no different.

When you put yourself through drastic measures attempting to achieve rapid weight loss, your metabolism cybernetically adjusts itself to maintain equilibrium in energy balance and body fat balance, much the same way as a thermostat maintains the temperature of your home within a desirable range.

As soon as you're in danger of starving, your body will quickly turn your metabolic "fat thermostat" down, so you burn fewer calories and turn your "appetite thermostat up" so you eat more calories!

This fail safe mechanism is often referred to as "the starvation response."

The only way to get rid of fat and keep it off permanenly is to avoid the starvation mode with physiologically and hormonally correct nutrition and training.

I recommend that you decrease your calories very conservatively - only 15-20% below your daily maintenance level - then increase your exercise level aggressively to burn more calories.

There are some exercise physiologists today who are starting to call this concept "energy flux."

That's a fancy way of saying, "eat more, burn more."

Bottom line: it's always better to burn the fat than try to starve the fat...

So get moving. Daily exercise is ideal and when you combine weight training and cardio training, you can actually eat more food while still losing fat... your metabolism and your hormones will thank you!

There are 11 more great lessons on the way, so stay tuned. If you're interested in learning a lot more about your body's "starvation mode" and how to avoid triggering it, it is covered in even greater detail in chapter 2 of the Burn The Fat ebook:

www.businesswise.com.au/burnthefat/

Best Regards,
Lloyd Priddle B.Bus. GDM. CPA.
Business Development Specialist